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B2B partner identification

Sales strategy of many enterprises is based on a wide network of cooperating partners, B2B. Typically, search of the new cooperating partners occurs when visiting various international exhibitions, conferences, as well as relying on help from host organizations. However, this approach is frequently as effective as participation in a lottery. In the digital world, one may identify the true B2B partners even without leaving one's office.

After having determined the appropriate target market, we perform measurements of competitive intensity, create a vast database on the activities of the competitors in the target market. At the same time, we also identify the so-called lookalike companies, which do not directly compete with a product or a service offered by the client's company, but operate in a related field of business and may be interested in becoming a B2B partner. Once a database of the potential B2B partners has been created, we provide necessary support for the client's addressing to new B2B partners would be successful. Today, the probability of success is greatly affected by the company's digital reputation -  that is, what is the first impression about the company in the Internet space. Therefore, we provide clients digital reputation management services, as well as provide a range of other support services, so that for the representatives of the company it remains only to go with successful visits to create a network of B2B partners.

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