Advanced media planning
Many resources of digital media communication campaigns are wasted, because the media planning specialists have not sufficiently precisely determined the right target audiences, for which the campaign message is really important. When swatting flies with a sledgehammer, it's no wonder that the results are not seen. Therefore, we especially carefully plan every digital campaign, identifying each large target audience.
The precisely identified digital media campaigns are able to provide up to several times better results in reaching the target audience. Therefore, we carefully determine habits and interests of each audience, measure the "noise" created by them in the Internet space, determine user habits of these target audiences in Internet and their favorite web-sites. Once all this information has been gathered, it is possible to create a very precise and nuanced digital media plan and establish the necessary media budget for the selected Internet advertising networks. Thus, there is a very high percentage of useful traffic in this planned campaign, there are a lot of conversions or actions of the supposed target audience, as well as large savings of financial resources, which may be used for even wider realization of the digital media communication and further media planning.