Display advertising is one of the most powerful channels that can be optimized to meet your business objectives. It supports brand awareness and increases purchase intention of customers.
SH Group has a comprehensive display advertising practice that includes:
• media planning;
• campaign creation;
• campaign and execution - across all devices for banners, video, native, social and programmatic ads;
• results and data analysis.
If you are looking for direct response or brand awareness, or maybe a combination of the two, you have to have a strategic approach. When you think about a successful display campaign nowadays - it is not just about being seen – it is about being seen in the right place and at the right time, by the right people. Done right, a successful ad campaign works closely with accounts, creative and media planner departments to deliver the best possible result to the client.
From defining campaign goals, to creative brief, to audiovisual solutions, to delivery and campaign analytics - we are there for you every step of the way. We also take into account the importance and impact of various sizes and formats of adverts, noting how people react and perceive them in different ways. Having extensive knowledge of their advantages and shortcomings, we make sure to choose the right format, because it helps us help you to make the most of the medium.
By using programmatic display, we can create campaigns that are effective, broad reaching and profitable. Programmatic Display allows for more granular control over the marketing campaign and noticeably improves the campaign ROI. New ways of acquiring ad space are constantly emerging - we are here to make sure you get the best solutions.